Topic Shift!

After doing some more extensive researching in the field of piracy, I have come across a new topic of interest that i feel is more exciting. That is the topic of advertisements, specifically with childrens ads. I have found some enticing articles that show around the 1970's to late 80's there was extensive research in how television advertising effects childrens behavioral habits. This research suggests some future research is needed to determine long term nature of commercial socialization effects. What this means, is that if a company places ads directed at children for a certain product, they will continue to advertise to the generation in every stage of life, using product placement and ads in media that they would be interested in at that age.

I have also found that these studies also look at the impact food advertising has on eating behavior, and studies current regulation policies. Some information they have found is that young children are more succeptible to marketing techiques because they are unable to understand the direct intent of the advertisement. It is disturbing to think that children under 8 are seeing some ads and interpereting them as fact.

I really would like to find out more about this subject..

The Latin America Model

A recent article in Billboard, discusses how Latin American countries are beginning to crack down on illegal piracy, specifically in Argentina, Chile and Brazil. The model used in this fight could be a good example for what U.S. and other high yield pirating countries to do in the fight against the illegal pirating, and sale of media.

Authorities "Anti-Piracy Campaign" has already taken down 1 million sites that link to illegally downloadable content. Including social-networking sites, blogs and other mass communication tools. I think this is exactly what all countries need to start doing so they can 'revamp' the digital media market. It needs to be monetized in the form of digital radio, and more access to independent content.

As much as I and everyone around my age group loves free content, my future job is potentially at risk because of this growing problem!!!

Narrowing The Path

Media piracy has boomed since the invention of the internet, and Peer to Peer (p2p) file sharing sites. Among the first of these sites are Napster, and Limewire, then the creation of BitTorrent and Utorrent. These sites allow people who have content, put the files online for free sharing.

I like to think that piracy can have negative effects and positive ones as well. Some media industry officials will claim that the exposure to so much content for free over the internet can increase the amount of content (music, movies, shows) that a user will be interested in. It is supposed to be all about the end-user isn't it?

This seems to be the direction my interest is taking me, searching for evidence and alternative views ofthe piracy battle.

we shall see..

Topic!!

Although it is still early in the day, it is a very exciting one because I finally figured out my topic!

I am going to start researching how piracy and illegal downloading is effecting the media industry. The topic is of great interest to me because my goal is to work in some part of the media industry after graduation.

I am going to research how certain pirating sources (uTorrent, Limewire, etc.) and illegal streaming sites affect media sales and how it is predicted to progress through the next decade. Also during this research I would like to take a look at how the media industry is trying to solve this problem and what steps it is taking to adapt to this ongoing problem.

Yay research...

The Search Begins

The search for an interesting topic and the search for information regarding that topic can be a gruelling one if you don't know where to start looking. Being an avid "googler" I sometimes don't realize how much your search can be altered by advertisers, shopping sites, and inaccurate keyword finders. Thus, I have turned to more academic resources available to the general public like LexisNexis.com, pollingreport.com, and Google Scholar. Using resources that have cited where its information comes from is not only more credible and factual, it is a more effective tool in argumentative and scholarly research.

So now that I have discovered the tools at my discretion, I have decided to start searching, researching, and getting frustrated at the Internet in my quest for a tasty topic to fill this blog with information. The only rules for this search topic are that the topic must be 1. Media Related and 2. Interesting To Me. Now I can narrow it down to a mere 100,000,000 topics I can easily type into my search bar and come up with hundreds of thousands of articles, books, web publications, and audio files regarding the particular keyword "media." Might is suggest using the "title only" option and be a tad more specific.

the search continues...