04 November 2009

Topic Shift!


After doing some more extensive researching in the field of piracy, I have come across a new topic of interest that i feel is more exciting. That is the topic of advertisements, specifically with childrens ads. I have found some enticing articles that show around the 1970's to late 80's there was extensive research in how television advertising effects childrens behavioral habits. This research suggests some future research is needed to determine long term nature of commercial socialization effects. What this means, is that if a company places ads directed at children for a certain product, they will continue to advertise to the generation in every stage of life, using product placement and ads in media that they would be interested in at that age.

I have also found that these studies also look at the impact food advertising has on eating behavior, and studies current regulation policies. Some information they have found is that young children are more succeptible to marketing techiques because they are unable to understand the direct intent of the advertisement. It is disturbing to think that children under 8 are seeing some ads and interpereting them as fact.

I really would like to find out more about this subject..